Native Ads Coming Soon to Gemini, Hints Sundar Pichai

Marco Huels
February 7, 2025

Why it matters: Google’s Gemini AI could soon join YouTube, Search, and Gmail in featuring ads, as CEO Sundar Pichai hints at monetizing its costly generative AI tools.

The big picture: Alphabet’s $75B annual AI investment isn’t charity — ads could subsidize free Gemini tiers, mirroring its ad-supported empire, while subscriptions offer ad-free perks.

Between the lines: Google’s already testing AI-ad fusion in Search AI Overviews (e.g., detergent ads in stain-removal tips) — expect Gemini to follow with subtle product plugs or post-chat sponsored links.

Pichai’s playbook:“We have very good ideas for native ad concepts... we'll lead with user experience,” he told investors, signaling a YouTube-like model: free (with ads) vs. premium (ad-free).

Yes, but: Forced mid-chat ads might annoy users, but Google’s mastered blending ads into UX — think “sponsored” results in searches.

Meanwhile… Microsoft’s Copilot, Perplexity, and Amazon’s Rufus are also experimenting with AI-driven ad formats.

Become smarter in just 5 minutes
Lettter serve up the most interesting stories in tech, science, world affairs, business, and more—all in 5 minutes or less.
Booyah! The first newsletter will go out early next week.
Oops! Something went wrong while submitting the form.
Your 5-minute daily brief that replaces 10 newsletters

We scour 100+ sources daily, delivering fact-driven insights for the intellectually curious.

50,732 readers today.
Booyah! The first newsletter will go out early next week.
Oops! Something went wrong while submitting the form.
Continue read the article
We cover everything.

AI, tech,  business, culture, science, sports, and internet things

50,732+ subscribers and growing daily

Busy folks who want clear, unbiased news and skimmable news.

ChatGPT cheatsheets

ChatGPT cheatsheets with Bonus ChatGPT tips & tricks inside.

ChatGPT 10,000 prompts playbook

Vetted and top proven prompts to automate most areas of your work.

"I love how stories are skim-ready. It’s perfect for my busy schedule! I can quickly catch up on what’s happening without spending hours scrolling."

Tom R.

"Finally, a news source that values my time! I get all the facts without the fluff."

Sarah L.

"For the first time, I enjoy reading the news again. Thank you for restoring my faith!"

Jennifer S.

"No more doomscrolling! I’m informed and engaged with real news."

Mike P.

"As someone who's always busy, this service has transformed how I consume news. I can grasp complex topics in just minutes!"

Emily R., Entrepreneur

"This is my go-to source for news. It feels like a breath of fresh air in the media landscape!"

Rajesh D.

"I love the design of the website and email newsletters! They're visually appealing and much more user-friendly than most other newsletters, which often focus only on desktop viewing."

Aisha M.

"I appreciate the diversity of topics covered—it's like having a personal news curator! I’m learning about things I never would have explored on my own."

Alex M.